SPAM® & Monty Python “SPAM SPAM SPAM SPAM” | 4T2®

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SPAM® & Monty Python “SPAM SPAM SPAM SPAM”

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I fart in your general direction. Your mother was a hamster and your father smelt of elderberries!

To coincide with SPAMalot’s release on Broadway this silly catapult game allowed players to launch the Holy Hand Grenade and search for a Shrubbery.

The Challenge:

Promote a canned chopped pork product.
Figure out how to email each other information on this project without it being blocked as ‘Spam’.

The Solution:

Enter barcodes from tins of SPAM® to unlock extra weapons.
Create a very annoying theme tune and ringtone.
High attention to detail – fight the black knight!.

The Results:

3 million game plays in two months.
NMA Effectiveness Awards 2007 – Finalist.
Precision Marketing Response Awards 2007 – Finalist.

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Hypersurge Interactive Corp
Box 1, Nanoose Bay
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Tel: 250.800.2559

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